How Brands Stoke the Culture War
Cracker Barrel’s new logo enraged conservative influencers. That’s partly by design.
A Cracker Barrel restaurant in Sterling, Virginia.
Photographer: Al Drago/BloombergA logo redesign by Cracker Barrel got plenty of people talking, President Trump included. Bloomberg Businessweek senior reporter Amanda Mull explains why marketing moves are taking up so much air these days. Plus: Tennis gets upstaged at the US Open, Trump aims to restrict Chinese journalists, and consumer sentiment declines in the US.
If this email was forwarded to you, click here to sign up. Programing note: Businessweek Daily will be off for Labor Day. See you on Tuesday, Sept. 2.