Cycling Is a Hot Mess and Needs a Turnaround Plan

Welcome to the Business of Sports newsletter, where this week we look at how bike maker Bianchi plans to make money, what the co-owner of Santini — the maker of the Tour de France’s famed yellow jersey — thinks about the cycling industry, and reveal the latest on the cycling super league. We also chat with Aaron Kless , the Chief Executive Officer of Andalusian Credit Partners about how not to get trapped by the vanity play.

Also, given we go on and on about how easy it is to lose money in football, here’s a story about a bunch of American firefighters and prison officers look set to make a profit from their English investment in Ipswich FC.