Business of Sports

Money Helps Win in College Basketball, But It’s No Cure-All

Lauren Betts, of UCLA, cuts a piece of the net following the team's win over LSU in the Elite Eight round of the 2025 NCAA Women's Basketball Tournament.

Photographer: Tyler Schank/NCAA Photos/Getty Images

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This week we look at spending in college basketball as March Madness enters the Final Four. Our media reporter checks in from Trump’s golf world. And the NFL still finds a way to make plenty of news in the offseason.

Just one note on hoops: In the US, filling out brackets for office pools is usually a frustrating experience because the tournament has so many upsets. Now imagine you are leading both the men’s and women’s tournaments heading into the final weekend.