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Temu and Shein Keep Trying to Shed Their Chinese Roots

A Forever 21 store hosting a Shein pop-up in the Times Square neighborhood of New York. — A Forever 21 store hosting a Shein pop-up in the Times Square neighborhood of New York.
Photographer: Yuki Iwamura/Bloomberg

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July 16, 2024 at 11:05 AM UTC

Chinese-origin companies like PDD Holdings Inc. and Shein have tried to rebrand as global entities, but they still can’t escape their roots. But first...

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