Private Equity Is Coming for Multi-Billion Dollar NFL Teams

NFL team valuations grew a whopping 69%, on average, between 2020 and 2023. That has been a double edged sword. On the one hand, families have made a lot of money off of booming revenue. On the other, the teams are worth so much — upwards of $4 billion — they’ve become too expensive for aging owners to pass onto their heirs.

Enter: Private equity. A league that has long-shunned the investment ownership model is now being forced to consider it.