Google Is Taking Away the Cookies and Plans to FLoC Us All Instead

Hello everyone, Alistair here. Google recently announced what looks like a major improvement in digital privacy. But it's mostly more of the same: Ads targeted based on our online activity.

Here's the big change: Google currently uses third-party cookies to make more-relevant ads. The company is doing away with that in favor of a new system called Federated Learning of Cohorts, or FLoC.