Fatima Martins, the commercial head of agribusiness at investment bank XP, visits with Volney Aquino Santos, owner of a soybean processing company in the state of Tocantins.
Photographer: Victor Moriyama/Bloomberg
Bankers Descend on Untapped $270 Billion Market Far From Brazil's Wall Street
Money managers are descending on the countryside to reach deeper into a nearly untapped market.
Fatima Martins is getting ready to pay a sales call. Her Ford F-150 truck is gassed up, her eyes are carefully lined, she's covered in denim and wearing sturdy leather boots. A Gucci bag tossed over her shoulder is the final touch. She’s hunting for clients in the Cerrado, Brazil’s vast tropical savanna where crops and cattle ranches stretch to the horizon, a world away from her banking colleagues in São Paulo.