South Africa Startup Cracks Athleisure With NBA, Man City Deals
The Steinmann brothers tap into demand for vintage-style clothing, and are taking their formula abroad.
A South African clothing startup is taking on the global athleisure market, going from a college dorm room to partnerships with sports giants such as the National Basketball Association and Manchester City Football Club in just seven years.
It all started when brothers Daneel and Stef Steinmann wanted to wear vintage-feel shirts to support their country’s rugby team — the Springboks — in the World Cup in 2019. When they saw none were available, they decided to make their own, giving rise to their business — Old School.