Hip houses of worship are winning over young Brazilians. 

Hip houses of worship are winning over young Brazilians. 

Photographer: Gustavo Minas/Bloomberg

Insta-Savvy Churches Are Propelling Brazil’s Gen Z to the Right

The growing religious zeal of young voters is poised to shape elections in Latin America’s largest country. 

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One of the hottest spots in Brazil’s country music capital of Goiânia looks like your typical nightclub. Black walls blanketed in graffiti, neon signs flickering, Gen Z-ers in crop tops, leather skirts and chunky gold chains dancing to DJ sets.

But the trendy venue isn’t a nightclub. It’s a church.