How Businessweek Analyzed Slots Gameplay by Stake’s Star Influencers
The investigation found that, across a sample of data from last summer, top streamers paid by the crypto casino won big more often than others.
For its feature article “How to Win Slots and Influence People,” Bloomberg Businessweek analyzed almost 500 hours of slots gameplay, nearly all from June to August 2025, on the cryptocurrency casino Stake to see how often the casino’s paid influencers win big compared with more casual streamers.
A “big win” was defined as winning more than 1,000 times the bet, a common goal in the crypto gambling community. Businessweek compared these wins to an estimated number of spins, using a conversion for “bonus buys” described below. Because the rapper Drake, one of the influencers, streams infrequently, his data was extended to December 2023.