Dollar Tree’s 9,000th store opened in Plano, Texas — a ritzy Dallas suburb — in May 2025.
Photographer: Jake Dockins/BloombergConsumer
Even Dollar Tree Is Going After Rich Shoppers Now
The discount retailer is moving into higher-income neighborhoods, a sign of an economy increasingly catered to wealthy people.
Dollar Tree’s 9,000th store opened last year within a few miles of a Louis Vuitton, a steakhouse selling $525 Wagyu beef and Audi, Porsche and Ferrari dealerships, where the average car costs more than what a typical Dollar Tree shopper makes in a year.
Inside, while most everyone is looking for a deal — it’s not necessarily because they need one. On opening day, three Range Rovers were sitting in the parking lot.