Lululemon Blames Customers Again After See-Through Tights Fiasco

In Lululemon’s view, customers simply weren’t wearing their new leggings right. If they just sized up, and then pulled on seamless, skin-toned underwear before slipping into their $108-a-pair “Get Low” tights, they’d discover they could in fact get low without revealing too much.

That’s the message Chief Brand and Product Activation Officer Nikki Neuburger gave hundreds of employees at a meeting last week. Staff at Lululemon Athletica Inc.’s headquarters in Vancouver and on video from around the world had gathered to hear what executives had planned for 2026. But first, they were hearing about yet another crisis, this time over leggings that buyers had complained were see-through and “not squat proof.”