A few square inches on uniforms will be fair game for ads.
Illustration: 731; photo: Getty ImagesSports
Colleges Hunt New Sponsor Deals After NCAA Allows Ads on Jerseys
The sponsored patches will be allowed on uniforms, but not during championship games.
A vote Friday to allow advertisements on college sports uniforms opened a new revenue stream for athletic departments, as schools look to generate tens of millions of dollars to cover the rising costs of paying student athletes.
Starting Aug 1., a few square inches on uniforms across Division I college sports, from football and basketball to baseball and volleyball, will be fair game for ads. Schools including Louisiana State University and the University of Nevada at Las Vegas have already lined up potential deals, in some cases tapping local companies for eight-figure sponsorships.