Illustration: Richard A. Chance for Bloomberg. Source Photo: Wang Hongqiang/Red Star News/VCG/Getty Images
From Bad Bunny to Chinese Rap, Hyperlocal Music Is Going Global
Artists like Skai Isyourgod — rooted in accent, dialect and place — are overturning assumptions about what it takes to break through internationally.
Labubu dolls knocked against the Chanel purses of clubgoers at the MGM Cotai in Macau, their fiendish smiles mirroring the faces of their owners, who bounced to the beat.
“Lai cai!” the rapper Skai Isyourgod yelled, thumping his chest.