A Rolls-Royce Spectre at the company’s manufacturing facility and global headquarters in Goodwood, UK on Dec. 12, 2025.
Photographer: Murray Ballard/Bloomberg
Rolls-Royce Revs Up Custom Cars for Super Rich as EV Demand Drops
The British brand is expanding its Goodwood base to make more bespoke models.
When Rolls-Royce Motor Cars Ltd. launched the Spectre in late 2023, the British automaker’s ultra-wealthy customers jumped at the chance to buy the brand’s first electric vehicle that offered a silent ride over the noise of a V12 engine.
Two years on, early enthusiasm has waned for the $420,000 model which can reach 60 miles per hour in 4.4 seconds, and sales have slumped, suggesting even billionaires are hesitant about buying EVs. The luxury marque looks set to fall in line with other brands by walking back earlier electric-only pronouncements by the end of the decade.