The Stockyards Championship Rodeo is a year-round indoor event held at Cowtown Coliseum in Fort Worth, Texas.  

The Stockyards Championship Rodeo is a year-round indoor event held at Cowtown Coliseum in Fort Worth, Texas.  

Photographer: Manoo Sirivelu for Bloomberg Businessweek

To Understand the US in 2026, Travel to Texas

We traveled through the Lone Star State and discovered the beautiful, complex and wild sides of America's self-proclaimed republic

It’s 11 a.m. on a Wednesday, and Liz Lambert is regaling me with tales of Texas.

“The American West doesn’t feel so mythical to me,” says Lambert, a seventh-generation ranching scion who grew up in West Texas. “That was my home.” We’re sitting at a cafe in Clarksville, an Austin neighborhood only a couple of miles from Sixth Street’s notorious theme bars, but the carefully curated shops are giving hipster more than bachelorette party.