The Big Take
Jon Gray Is Reshaping Blackstone Into Everybody's Investing Megastore
From viral jogging videos to advocating for new investment approaches, the firm’s heir apparent is transforming a private equity giant built on exclusivity.

Illustration: Matija Medved
For a man who once fiercely kept a low profile, Jon Gray is everywhere.
Here is Blackstone Inc.’s president jogging in Munich, telling his 266,000-plus LinkedIn followers he’ll get a beer and pretzel. On a run in San Francisco, he cheers the city’s comeback. In a Central Park outing with an influencer in New York, he says he’s trying to put “a little bit of a human face to finance.”