Nike is introducing several new creations, including the lightweight AeroFit fabric, to revive sales after a lengthy slump.
Courtesy of Nike Inc.
Consumer
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
The executive is hurrying to release new products to get shoppers excited about the brand again.
For decades, Nike Inc. told its customers to Just Do It. Now its designers, engineers and scientists have their own mantra: “Create epic s--t.”
That mandate comes straight from their new boss, who has used the phrase in internal presentations and documents. Phil McCartney, who’s worked at Nike for nearly three decades, was named chief innovation, design and product officer in May, tasked with fixing one of the world’s largest sportswear company’s biggest problems: its stalled development engine.