Robinhood Is Banking on Babies and 401(k)s to Get Everyone Trading
After making its name on millennials and meme stocks, the popular brokerage app is riding its Trump bump into the S&P 500 and beyond.
(This story originally published on Oct. 17, 2025. On April 6, 2026 the US Treasury Department said Robinhood Markets Inc. will serve as the brokerage and initial trustee of the “Trump accounts” created for children as part of the One Big Beautiful Bill Act last year.)
On a recent nostalgia trip through the Stanford University campus, Vlad Tenev, class of 2008, now chief executive officer of Robinhood Markets Inc., pops by a coffee kiosk owned by one of his former fraternity brothers. Students mill around, oblivious to the billionaire founder in their midst. But Tenev is acutely aware of them, or at least what they represent to his popular brokerage app.