Custom Opinion photo illustration showcasing a wave of luxury brand song mentions in hip-hop and R&B charts with products (Rolex watch, Gucci vest, Louis Vuitton x Virgil Abloh briefcase, Hermès Birkin) placed above. In the center is a cutout of Tyler the Creator with a microphone in hand.

Photo Illustration: 731; Bing Guan/Bloomberg; Edward Berthelot, Jerritt Clark and Valerie Macon via Getty Images

Andrea Felsted & Carolyn Silverman, Columnists

From Gucci to Rolex: The Rise and Fall of Luxury in Music

Mentions of expensive brands in songs have sunk, underlining the sector’s bust. Can it reassert itself in popular culture once more?

“You know my style and I love Christian Dior.”

If you’ve heard these lyrics at a party recently, you’re not alone. The infectious dance track, titled simply, “Dior,” has become a summer anthem, topping the charts in the UK and gaining traction in the US.