Can Dr. Phil’s Streaming Makeover Find an Audience in the MAGA Era?

Phil McGraw strolled onstage and waved at the cheering crowd. It was late October, and the former daytime TV star known as Dr. Phil had arrived at Donald Trump’s revved-up campaign rally inside New York’s Madison Square Garden dressed in an understated blue suit and tie, his thick mustache well groomed for the occasion.

From Elon Musk to Tucker Carlson to Terry Bollea (aka Hulk Hogan), the night’s lineup of speakers was packed with business and media figures jockeying for position within Trump’s inner circle. Eventually, it was McGraw’s turn to address the crowd.