Illustration: Emma Roulette
Consumer
Store Brand Glow Up Draws Holiday Shoppers to Costco Over Van Cleef
At a time when consumers typically splurge, they’re opting for products that wouldn’t have been considered holiday worthy before.
Jewelry reviewers on TikTok are recommending Costco’s $140 gold heart earrings for Christmas presents. Consumer Reports is championing an Amazon Basics blender among its best gifts under $40. And holiday shoppers are ditching Zara for Target for the quality, not just the price tag.
“They do a very good job of being princess outfits without having the actual princess on it, which I think is a very good look,” said Ashley Glazer, a 33-year-old retail buyer in New York, who got her daughter Target dresses as a holiday gift for the first time this year.