Pachinko-Style Gambling Is Helping Seniors’ Brains in Japan
Studies show the pinball-style machines can be good for cognition, as manufacturers target elderly care facilities.
Long associated with semi-legal gambling in Japan, the shrinking pachinko industry may get a new lease on life thanks to a surprising demographic: Old people.
Bolstered by evidence that playing the vertical pinball machines can help prevent dementia, some businesses are now tailoring products and services for seniors in a bid to revive growth.