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In the great green room (just off the bookshop) there was a telephone (oversized) and a red balloon (hung from the ceiling) and a picture of a cow jumping over the moon (above the fireplace). Lift the telephone’s handset — a novelty unto itself for the under-10-year-olds — and the son of Goodnight Moon illustrator Clement Hurd reads that book’s alluring, rhythmic first pages, calling out each element in the room (phone, balloon, cow).