Rick Fox at Brown's Point in Nassau, Bahamas this month.

Rick Fox at Brown's Point in Nassau, Bahamas this month.

Photographer: Bryan Anselm for Bloomberg Green

Cleaner Tech

NBA Legend Rick Fox’s Next Act: Green Concrete Entrepreneur

Cement is a major contributor to climate change, and the actor and former basketball player is leading a startup trying to make concrete without it.

Rick Fox’s life has had many acts. NBA champion. Hollywood actor. E-sports executive. An Ambassador at Large to the world for the Bahamas, his home nation. And now, concrete entrepreneur.

It may seem a head-scratching turn for Fox, 54, yet it’s completely fitting with the character of someone who played with the fabled Los Angeles Lakers team that won three consecutive championships, from 2000 to 2002. Fox serially identifies a goal and then just hangs onto it, the way he broke a basketball rim in the 1992 NBA playoffs, when he was playing for the Celtics. You don’t captain a top NBA squad, as he did, without serious leadership skills.