This year, Americans are expected to eat 100 pounds of chicken on average, nearly doubling beef consumption.
Illustration: Kyle Platts
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Beef Dodged Fake Meat’s Threat, But Is Still No Match for Chicken
The love for chicken is only deepening, leaving the $85 billion US beef industry struggling to respond.
The US beef industry should be celebrating, but it’s not.
For years, the world’s biggest beef producer pushed back on the health claims and “meat” labels used by plant-based alternatives because it worried about losing customers. But the industry got it wrong. Faux meats, with their tiny market share and waning consumer buzz, weren’t the real enemy.