Businessweek
They Swore the Ferrari Purosangue Would Never Exist. It Does, and It Howls
Through snow and mud and mountains, the first SUV from a brand that famously said they’d never make one is a $393,000 speed machine. Here’s what it’s like to drive.
The writer with the 2023 Ferrari Purosangue.
Photographer: Alberto Bernasconi for Bloomberg Businessweek
I knew my car had made an impression when the portly construction worker I passed in Pinzolo, Italy, made that signature gesture Italian men do where they shake their hand at the wrist, like they’ve just touched something too hot.
SUVs don’t often generate fiery ardor. But the 2023 Ferrari Purosangue, the automaker’s first four-door vehicle, had that precise effect as I drove through the ski town three hours north of Milan.