Joe Quinlivan, who leads Amazon’s robotics and logistics technology teams, at the company’s testing and manufacturing facility outside Boston.

Joe Quinlivan, who leads Amazon’s robotics and logistics technology teams, at the company’s testing and manufacturing facility outside Boston.

Photographer: M. Scott Brauer/Bloomberg
Big Tech

Amazon Is Running Out of Warehouse Workers. Cue the Robots

A new highly automated system featuring a yellow bot called Sparrow can store and retrieve millions of items—tasks currently handled by humans.

Earlier this year, an Amazon.com Inc. recruiter received a message from Seattle: Put help-wanted fliers in high schools, food banks and homeless shelters—anywhere someone might be willing to take an entry-level position at one of the e-commerce giant’s warehouses.

The recruiter thought the command seemed desperate but was painfully aware of how hard it had become to find people willing to work for Amazon. A conversation this person had with a prospective candidate at a job fair in Nevada typified the challenge. Upon learning the starting pay was $18.25 an hour, the man said he couldn’t afford to pay rent on that wage.