The Royal Poinciana Plaza in Palm Beach, Florida, on Feb. 23.
Photographer: Saul Martinez/BloombergThe Great Pandemic Migration Is Reviving Palm Beach’s Retail Market
Retailers have followed their wealthy clientele down to the coastal town, where the resort lifestyle is becoming more full-time.
Women's wear brand Veronica Beard has 18 stores across the U.S., including in New York’s Soho and Madison Avenue shopping districts. But none can compete with its boutique in Palm Beach.
“It’s been our number one door since we opened in mid-December,” co-owner Veronica Swanson Beard said. “We believe in meeting the customer where she is, and we know she’s in Palm Beach.”