Illustration: Lia Kantrowitz for Bloomberg Businessweek

From Doge Soldiers to Bitcoinists: A Field Guide to the Crypto Faithful

For Ethereans, maxis, yield farmers, and no-coiners, digital assets aren’t just an investment but a way of life.

In a now-famous 1994 clip from the Today show, Bryant Gumbel asks his fellow hosts, “What is internet, anyway?” They fumble through various answers before a technician behind the camera explains. The hosts still appear confused.

The current crypto discourse feels similar, with everyone jumping to enlighten everyone else, even when they themselves might not fully grasp it. Most eyes glaze at the first mention of “blockchain.” Crypto has already minted entire industries—and whole new ways of getting rich—while most people still can’t tell a token from a Pokémon. There’s Bitcoin and Ethereum and Dogecoin and SafeMoon and Chainlink and Solana and Polkadot and Polygon and Cardano and and and …