Head for the Hills in a Six-Figure Winnebago on Steroids
EarthRoamer’s new LTi vehicle, in Boulder, Colo. The base price is $590,000, but a well-equipped rig will generally cost close to—if not more than—$700,000.
Photographer: Matt Nager for Bloomberg Businessweek
When Nicole Lawhon and her husband Justin Christofferson prepare to bunk down in their RV at the end of a long drive, they follow a routine. Whether they’re boondocking in the Sawtooth National Forest in Idaho, New Mexico’s Jemez Mountains, or the Florida Everglades, they’ll pull a bottle of Grande Cuvée from their wine rack, push a button to open the awning for shade, fire up the outdoor grill, and prepare dinner with knives from their custom-made drawer.
Home for them and their 9-year-old son is a gleaming white, 29-foot-long hell on wheels that rides 12 feet tall on 41-inch tires with military-grade rims and is emblazoned with skulls across the side. Called an EarthRoamer, it’s a sort of Winnebago on steroids—something you’d expect Thanos to emerge from before the final battle of Avengers: Family Vacation.