Businessweek

Meet the Bro-och: The Lapel Jewelry That’s Taking Red Carpets by Storm

Jeweled pins aren’t just for dowager countesses anymore.

On the red carpet at the Golden Globes in January, it was impossible to ignore Aquaman star Jason Momoa. The 6-foot-4-inch titan was wearing a plush green blazer by Tom Ford over a tank top, of all things, which he revealed with gusto later in the evening as he draped his jacket around wife Lisa Bonet’s shoulders. But the most eye-catching item on his outfit was the cluster of diamonds, onyx, and emeralds on his left lapel—a dazzling art deco brooch by Cartier, one of many pieces of jacket jewelry storming Hollywood of late.

The old-timey brooch is back, and this time around, it’s not only dowager countesses embracing the trend. “Men are adding lapel pins as the finishing accessory to their evening attire,” says Elizabeth Doyle of the New York vintage jewelry store Doyle & Doyle. “Recently we have seen a resurgence in the popularity of brooches for men in more whimsical styles.”