Businessweek
The World’s Biggest Influencers Helped Lift Luxury Brands on Instagram
High-end brands outperformed others by using Lady Gaga, Bella Hadid, Chris Hemsworth, and more.
Expect luxury companies to continue partnerships with social media influencers in 2020. These models, athletes, and other celebrities—who post about a brand in exchange for some sort of payment—nabbed the brands a lot of actions this year. Luxury companies outpaced others when it came to interactions per post.