A spinning class at 4Ward Fitness in Hong Kong
Source: 4ward Fitness
Businessweek
Failed Your Fitness Goals Already? There’s a Simple Fix for That
The reason you didn’t stick to your New Year’s resolution is that you don’t like exercise. But that can change.
By the most optimistic of guesses, only about 30 percent of New Year’s resolutions to get healthy will succeed. And yet the global fitness industry has been filling classrooms more than ever, inventing creative, intense workouts that draw users over and over again. Look at Orangetheory Fitness, with its 600,000 members worldwide, or Peloton Interactive Inc., which has 1 million. CrossFit has quadrupled its gyms, to almost 14,000 since 2012, and Barry’s Bootcamp gets 900,000 hardy souls in its studios every week. The fitness-booking MindBody app processes 5.5 million classes every day.
What have those people got that you ain’t got?