Businessweek
Gray Watches Are the Trend That Represents How We Feel Right Now
Watchmakers have picked up on the urge to find affordable watches that will go with anything—and, above all, make the wearer feel soothed.
Every so often we see the watch industry adjust its color palette. A couple of years ago, as global buyers felt more flush, rich blue dials were all the rage. Later, as people became willing to take a chance on something more unusual, a vibrant forest green crept in.
These changes seldom have any rhyme or reason beyond the whims of design bosses in Switzerland. But as demand for steel cases—and relatively affordable luxury watches in general—is skyrocketing, shoppers are seeing more gray dials to go with them. It’s a muted tone that’s wearable in many situations.