Prognosis
Wanted: Wrinkled Men Not Afraid of Needles for ‘Brotox’ Revival
Allergan steps up effort to promote top-selling drug to men.
At Marina ManLand in the Los Angeles area, plastic surgeon Grant Stevens is injecting Botox into men as never before. He advertises his sports bar-esque practice with the image of a man on a leather couch, drinking a highball and smoking a cigar. It’s working.
“I’m doing more male surgery than ever before in my entire career,” Stevens said.