How to Succeed in Business While Really Trying
Clockwise from left: Julie Gerberding, Wendy Williams, Sirio Maccioni, and Cheryl Boone Isaacs.
Source: Subject (4)
For the past four years, dedicated readers of Bloomberg Businessweek have been rewarded for finishing the magazine with a back page titled “How Did I Get Here?” The feature profiled industry leaders by printing their résumés alongside first-person anecdotes about important moments from their childhoods and careers. Jeffrey Katzenberg, then chief executive officer of DreamWorks Animation LLC, was the first subject, in May 2013.
Really dedicated readers know that at the bottom of the page participants listed “life lessons,” the shiniest pearls of wisdom from their time in the arena. In all, 168 of the most significant names in business shared their stories, resulting in about 500 lessons. The guidance was personal and practical and born as much of failure as success.