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Photographer: Amy Lombard for Bloomberg Businessweek

Economics

Welcome to Capitalism Camp for Kindergartners

For $495 a week, Spark Business Academy will teach your kid about price elasticity of demand.

One day this summer, to occupy our two boys and maybe teach them something about money, my wife and I set up a sidewalk lemonade stand. She put out a chipped red table that had been hers as a girl and helped our older son, who’s 5, carefully letter “LEMONADE” and “50¢” onto construction paper. When neighbors stopped by, our younger boy, 3, would splash juice from Costco into a plastic cup as his big brother slowly counted change. The customers often let them just keep the dollar, and by afternoon’s end, they had collected $8. Our 5-year-old later got awww-that’s-cute laughs explaining how they’d managed such a haul: “I don’t give change.”

So much of parenting feels rushed. For once, I thought, here was a memory that would have a satisfying, Rockwellian glow.