Tech Disruptors: AWS Marketplace VP on the Agent Buying Boom
Tech Disruptors
AWS Marketplace VP on the Agent Buying Boom
“Over 80% of Marketplace transactions are still self-service today, but the bulk of the revenue is enterprises buying large contracts,” declares Matt Yanchyshyn, VP of AWS Marketplace & Partner Services to Senior Technology Analyst Anurag Rana. Matt explains how the AWS Marketplace has evolved from an app-store-style catalog into an enterprise procurement channel with private offers, co-sell, and services alongside software. They also unpack why AI agents are the fastest-growing category on Marketplace, the shift toward solution bundles and how AWS is approaching model flexibility, governance, and security as agents increasingly do discovery via MCP-style integrations.
Apr 16, 2026