Kentucky Derby’s $400,000 Suites Sell Out in Bigger Luxury Bet

The Derby’s bet on premium hospitality reflects a broader shift in the sports world.Source: Getty Images

This year’s Kentucky Derby will be the most luxurious ever – part of a nearly $1 billion investment plan to fortify horseracing’s marquee event as the sport faces declining interest.

Churchill Downs Inc., the publicly traded owner of the Derby and other racetracks, is offering ever more lavish experiences for deep-pocketed fans, including $400,000 suites at the finish line.