Canadian Telecom Rogers Goes Into Tailspin as Price War Heats Up

A Rogers store in Ottawa, Ontario, Canada.

Photographer: Kamara Morozuk/Bloomberg

Rogers Communications Inc. has gone from the top performer among Canada’s three big telecommunications companies to the sector’s biggest drag, as a wireless price war threatens its premium valuation.

Canada’s telecom companies are in the midst of an aggressive race to lure customers by lowering prices, a move that threatens to squeeze profits and has unnerved investors.