Saudis Now Want Sports to Make Money, Clouding LIV Golf’s Future

Saudi Arabia’s potential reversal on its costly golfing venture is part of a wider pullback on sports investing, as it looks to prioritize returns, rather than cultural influence.

LIV Golf, the upstart league that challenged the supremacy of the PGA Tour, has cost the Saudi Public Investment Fund over $5 billion since its launch in 2022. Despite that investment, LIV has struggled financially, citing challenges with low attendance and poor television viewership, and now PIF may cut its funding.