Big Tech Squares Off Over TV Sets That Look Like Framed Art
Amazon wants to capitalize on a category that Samsung pioneered. It’s also releasing a new $35 streaming stick.
The Amazon Ember Artline will be available later this month.
Photographer: Chris Welch/BloombergSamsung Electronics Co.’s The Frame has long been synonymous with a subcategory of televisions that are designed to resemble wall art. But in more recent years, other TV makers like TCL, Hisense and LG Electronics have released similar models to cash in on the trend — and now Amazon.com Inc. is preparing to launch its own take on the concept.
The segment is aimed at consumers who care more about style and design than hardware features that home theater enthusiasts often obsess over. For art TV buyers, maintaining the right feng shui of their home’s interior takes priority. It turns out this formula is appealing to many.