Consumer

American Eagle Gains After Launching New Sweeney Ad Campaign

American Eagle Outfitters Inc. signage on the floor of the New York Stock Exchange on Feb. 9.

Photographer: Michael Nagle/Bloomberg

American Eagle Outfitters Inc. jumped after announcing its new ad campaign with actress Sydney Sweeney.

The shares rose as much as 9% in premarket trading. The stock had declined nearly 33% this year through Tuesday’s close.