No Car Is More Luxurious Than the One Very Few Can Buy

Rolls-Royce’s new $3.5 million car? You can’t have it. That’s the appeal.

The Rolls-Royce Project Nightingale is the first car from the company’s Coachbuild Collection. 

Source: Rolls-Royce

I don’t often meet chief executives of luxury automakers at solitary warehouses near train tracks.

But a windy March day in Miami saw me there with the bespectacled CEO of Rolls-Royce Motor Cars Ltd., Chris Brownridge, to view his company’s latest project — something so undercover that those who committed to the estimated $3.5 million purchase price did so sight unseen.