Watches
How to Bring Back a Beloved Watchmaker: The Resurrection of Universal Genève
Breitling CEO Georges Kern wanted to add more to his company’s offering to satisfy its private equity ownership. So he dug into history to find one of the watch collecting community’s favorite lost brands.
Upscale versions of Universal Genève’s Polerouter watch will have diamonds and semi-precious stone dials.
Source: Universal GenèveIf you want to start a watch brand, you have three choices, says Breitling SA Chief Executive Officer Georges Kern: You can begin from scratch with a totally new name and identity; you can buy a struggling brand and try to solve its problems; or you can find a defunct one with a great history but no contemporary baggage.
According to Kern, the first two are terrible options.