Consumer

Levi Boosts Outlook as Direct-to-Consumer Strategy Pays Off

A Levi's store in New York. 

Photographer: Angus Mordant/Bloomberg

Levi Strauss & Co. raised its projections for the year after reporting better-than-expected quarterly results, citing strong demand in all regions as the denim brand steers shoppers to its own stores and website.

The San Francisco-based retailer reported revenue of $1.7 billion in the fiscal quarter ended March 1, exceeding the average of analyst estimates. Earnings per share, excluding some items, also surpassed expectations.