The Era of AI FOMO Is Upon Us
Did you say you haven’t spun up a team of agents to handle your life admin?
Illustration by Jose Flores For Bloomberg
Sometime earlier this year, the same type of post started popping up on social media. People I know or follow professionally kept talking about “vibe coding,” which they said allowed them to quickly create tools that made their lives easier. None of these were software developers or people who worked directly in the artificial intelligence sector. Instead, many were in creative industries, including writing, marketing and advertising.
Vincent Touati-Tomas, founder of marketing advisory firm Expression Capitale, told me that he describes Anthropic PBC’s Claude as “my second brain.” He uses Claude, alongside note-taking app Obsidian, to create scripts that organize his life — everything from compiling his tax return to analyzing his bloodwork to managing the information for his ongoing UK citizenship application.