Hyundai Teases Rugged SUV to Take on US Automakers’ Cash Cows

Hyundai Motor Co. unveiled a rugged SUV concept and talked up plans for a US-made midsize pickup truck, declaring its intention to take on Detroit’s profit center.

The South Korean automaker on Wednesday said so-called body-on-frame vehicles – which offer a rougher ride but greater towing capacity – would be key for its US strategy, part of a big investment in the world’s second-largest car market. The company reiterated plans to build a body-on-frame pickup for the US by 2030, using local steel its parent company will manufacture in Louisiana.