Google Readies Screenless Fitbit Band to Rival Growing Whoop Craze

Alphabet Inc.’s Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop Inc. and Oura Health Oy.

The company has been developing the new model under the Fitbit brand and plans to release it later this year, according to a person with knowledge of the matter. The device will include basic features and require a paid subscription to unlock more functionality — similar to the latest screenless wearables, said the person, who asked not to be identified because the product hasn’t been announced.